Headlines
Fact Based Marketing
For over 15 years Scanmar delivers dedicated software and specialized consultancy in the field of marketing and sales information technology, especially for the CPG/FMCG market. Our success in this field supports the claim that this area needs specialized partners instead of generic solution providers.
We deliver a Marketing Information Platform to analyze and integrate any data source used in marketing, sales and marketing intelligence departments. One solid technology, OLAP based architecture and Ready To Run software dealing with:
- Sales analysis and reporting (on top of your ERP / Sales data)
- Integration of external data sources like AC Nielsen, IRI, GfK, PCNData, EPOS, etc.
- Consumer Survey (Brand) tracking data
- Marketing Dashboard and Scorecard
- Online Reporting for Marketing Research Agencies
- Brand Performance systems
- Sales Forecasting and Demand Planning
- Account Planning and Budgeting
-
Promotion Planning
Imagine, one platform, one tool for all your sales and marketing data,
making Fact-Based Marketing come true!
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