Scanmar

Studiecentrum Snacks en Zoetwaren Benelux has recently launched SZmartrack. SZmartrack is the online tool that enables the participants of SSZ to look up and analyze up to date market information regarding the Dutch and Belgian snack food and confections markets. The tool uses the Scanmar MarketingTracker Viewer web environment to deliver highly sophisticated dashboards and analysis to the end users.

In this new application the MarketingTracker Dashboard and the MTViewer web applications have been integrated and totally renewed and improved. The new MarketingTracker Viewer now has even more functionality to give access to reports and dashboards to a wide user community. Predefined dashboards and reports are quickly and easily accessible via the web browser and users can easily create their own reports and charts.

A selection of the new features:

• Modern and easy to use web application, no software installation on local PC
• Easy pivoting, hierarchical drill down and selections in tables and graphs
• Copy of dashboards, tables and graphs as image in office applications for presentations, reports etc.
• Save dashboards, tables and charts as a PDF document for distribution and printing
• Copying data to other applications or save as Excel file
• Changing chart type and a variety of graph settings 

Click here for more information

Click here for more information (in dutch)

Chupa Chups Perfetti van Melle UK Ltd. is part of the integrated and diversified international Perfetti van Melle group, operating in the confectionery sector with a strong portfolio of international brands mainly in the chewing-gum, candies and lozenge segments.

Scanmar PlanCaster and MarketingTracker software is already used at the Benelux and USA oranization to support the sales and promotion driven sales forecasting, budgeting and analysis.

For Philips CL, as a global player, having access to worldwide retail sales (market) data is key for monitoring market performance. Multiple market research agencies are involved in delivering this market data. A major challenge is the alignment and consolidation of these different data sources in a BI environment to realize an up-to-date and common view of the market across the business and to improve the reporting functionality. Recently these data are made accessible with Scanmar's specialized BI tool for marketing applications. It enables the organization to monitor the latest developments in markets, segments, market shares and competition throughout the product portfolio. Complemented with secondary data like media expenditures, consumer confidence indicators etc, this delivers a proper marketing information platform. Users all over the world are provided with interactive dashboards and standard reports for mining this information.

Op vrijdag 10 oktober 2008 was er weer een zeer geslaagde Scanmar User Groupconference met als thema ‘Integratie van data & van analyse naar actie'.

Perfetti van Melle USA is part of an integrated and diversified international group, operating in the confectionery sector with a strong portfolio of international brands mainly in the chewing-gum, candies and lozenge segments. Scanmar software has already been used at the Benelux oranization since the beginning of 2005 and is now also used at the USA company to support their sales and promotion driven sales forecasting, budgeting and analysis.

MarketingTracker 4 version 3.0 is now available with lots of new features. Among the new features you will find a complete new graphical component and important enhancements in the Dashboard design utility. 

Philips Consumer Lifestyle chooses MarketingTracker software as its marketing information platform to access their global marketing data.

BrainJuicer, The Quantitative MindReading Agency , carries out quantitative online research using patented award winning software to produce more insightful market research for large multinational companies, including 10 of the world's top 50 companies.

The 5th annual user group will be held Friday 14th September 2007 at Scheveningen harbor.

PCNDATA provider of retail promotion data in the Benelux is now able to deliver this information with the MarketingTracker software. This enables users to relate this data directly to AC Nielsen and IRI retail data , resulting in a more in depth insight in the promotion effectiveness.

GfK Consumer Tracking Division Europe signed a contract to use the MarketingTracker product suite as one of their standard online reporting and dashboard solutions all over Europe.

Knowing the success stories of the implementation of various marketing and commercial dashboard systems within the Heineken organization, the Group HR department decided to implement their world-wide HR KPI dashboard, reporting and benchmarking system (including global internet data entry facilities) all with Scanmar software. Implementation within 10 weeks...

C&A International chooses MarketingTracker software as marketing information platform.

A subsidiary of a leading US-based market intelligence firm, MSI International. Focused on online communities from customized interactive portals to branded global communities starts working with MarketingTracker as on line reporting and dashboard software.

Foodstep a Dutch research agency specialized in the foodservice domain is using MarketingTracker software as on line reporting and processing tool for tracking studies.

INTERVIEW*NSS, a well-established Dutch full service research agency starts using MarketingTracker software as online reporting tool for a number of major consumer brand tracking studies.

After a successful worldwide roll out of the Heineken Brand Dashboard system, implemented with the MarketingTracker software, a worldwide Commercial Performance Measurement system and Dashboard is developed with MarketingTracker software.

Volvo Trucks and Bus already user of Scanmar BI software for market data, have selected our BI tools to develop an integrated management information system.

Customers of GfK PanelServices Benelux, like Coca Cola (Netherlands), Campina, Smiths Foods, Douwe Egberts, Grolsch, LU, Gillette and many others are serviced with MarketingTracker briefing books delivered by GfK or analyzing and reporting their consumer panel data by themselves with MarketingTracker software.

In keeping with 'Taking Heineken to the next level' a global measurement system 'The Heineken Brand Dashboard' has been developed to improve brand performance worldwide.

Perfetti van Melle Benelux is part of an integrated and diversified international group, operating in the confectionery sector with a strong portfolio of international brands mainly in the chewing-gum, candies and lozenge segments. Scanmar PlanCaster software is selected for supporting their sales and promotion driven sales forecasting process.

After a successful pilot, Lever Faberge (Belgium), the Unilever home and personal care branch (e.g. Axe, Dove, Cif, Omo etc) implements PlanCaster 3.0 the new version of the Scanmar sales forecasting software. The new software has many new features for the planning of promotions i.e. displays, multi-packs etc.

GfK PanelServices Benelux (Divisie Nederland), well known consumer panel research agency chooses Scanmar MarketingTracker software as part of their Marketing Intelligence technology.

Philips DAP (Domestic Appliances) EMEA will deploy Scanmar marketing software for key account category management.

Kamps Nederland BV a leading bakery company in the Netherlands starts using MarketingTracker as a sales & marketing analytical system using sales data from their SAP system.

Market research data on in home and outdoor meal and in-between consumption will be organized and analyzed with MarketingTracker OLAP.

Rodamco Europe contracts Scanmar BI Consultancy for support and development assistance for their OFA (Oracle Financial Analyzer) projects.

Philips Lighting signs contract for European rollout of MarketingTracker software.

Mallinckrodt upgrades their Matrix Express OLAP system to MarketingTracker high performance OLAP and BI system.

Bolletje, starts using Scanmar Marketing Suite both MarketingTracker and PlanCaster for sales forecasting and sales and marketing reporting and analysis.

Friesche Vlag, one of the ten largest international dairy companies in the world starts sales forecasting with PlanCaster.

Praxis, a leading DIY retail chain in the Benelux implements MarketingTracker as analysis and reporting tool for GfK market retail data.

Philips Lighting signs contract for the implementation of a data warehouse concerning the European Retail Market. Scanmar MarketingTracker will be the OLAP instrument to analyze and report GfK, Nielsen and IRI retail sales data concerning the European markets.

Robeco, more specific Rodamco Europe, heavy user of the Oracle Business Intelligence products like Oracle Express and Oracle Financial Analyzer contracts Scanmar BI Consultancy for support and development assistance for OFA projects.

DAF marketing department chooses Scanmar software MarketingTracker and Modeler for building their European Truck market data warehouse.

British American Tobacco (The Netherlands) has chosen PlanCaster for supporting their monthly sales forecasting process and sales budgeting.

Red Band Venco Leaf, starts using Scanmar Marketing Suite both MarketingTracker and PlanCaster for sales forecasting and sales and marketing reporting and analysis.