Scanmar

Products

MarketingTracker

MarketingTracker Suite gives sales- and marketing departments extreme powerful and easy to use analyzing and reporting abilities on top of company's internal sales en marketing data (e.g. Sales data warehouse, Oracle, SAP). But, further more.... MarketingTracker also deals (natively) with most of the external marketing data sources like Nielsen, IRI, GfK, POS data, Consumer tracking data, etc.
One tool for integrating all your sales and marketing data. Turning data integration into Marketing Intelligence.

MarketingTracker Suite product pages
     MarketingTracker     
     MarketingTracker Viewer
     MarketingTracker Dashboard
     Online Reporting   
     TopLine Modeler
     Survey DataModeler

 

PlanCaster

Most sales forecasting systems can do a good job forecasting regular sales series. But many systems have serious drawbacks in forecasting sales at account level in dynamic consumer goods markets. Using PlanCaster you can choose statistical forecasting techniques for markets/categories when trends are more stable over time. Or...use more adequate sales planning techniques to forecast at account level, in case of dynamic (promotion driven) categories/markets.

PlanCaster product pages

 

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