Scanmar

Survey Data Modeler

Do It Yourself tool for building marketing (research) cubes.

With Survey Data Modeler you load and model market research data in MarketingTracker data marts. Only basic "SPSS" like skills are needed to build a MarketingTracker datamart with survey data and facilitate other users to report and analyze (continuous) market research data in the same system as they are using for company sales and marketing information.  Survey Data Modeler is also used by market research agencies to build datamarts for market surveys and online reporting combined with MarketingTracker Dashboard and MarketingTracker Viewer. 

• Template driven specification for (raw/SPSS like) data loading,

• Filtering and controlling mechanisms for data loading,

• Template driven specification of measures (analysis), dimensions, groupings,

• Template driven definition of multidimensional Data Cubes (Cross tabs),

• Automatic generation of MarketingTracker analytical views. 

Survey Data Modeler is one of the unique Scanmar tools to make MarketingTracker today's best in class online reporting software.

 

 

 

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