Scanmar

MarketingTracker

MarketingTracker is a powerful OLAP analyzer and reporter for marketing and sales applications. Like many well known BI/ OLAP products it features in depth sales analysis, product- and account profitability analysis, trend analysis, rankings, exception reporting and more. But only MarketingTracker is able to integrate marketing and sales data with external information concerning markets, competitors, distribution channels, consumer habits and attitudes (like ACNielsen, IRI, GfK, Consumer Tracking surveys, Media data).

The solution is based on a proven architecture that fits any marketing data mart. A with concurrent access to multiple data marts. This enables the user to relate corporate sales data with external data. E.g. what is the impact of a sales promotion on brand trial? Or was their any influence of latest media campaign on sales for brand X?
 

           

OLAP functionality:

• Multidimensional analysis.
• Hierarchical dimensions with multiple hierarchies.
• Down drilling, pivoting, slicing.
• Powerful fast formulas (ratio's, indices, percentages) and time dependent formulas (MAT, MAVG, YTD etc).
• Custom aggregates.
• Advanced Custom measures.
• Powerful intuitive selection wizard (List, Top/Bottom, Exception, Attribute, Match).
• Dynamic selections.

Reporting and Graphing

• Complete freedom in report layout.
• All common business graph styles are supported.
• Reports and graph definitions can be saved in personal and shared folders.
• Automatic update of reports and graphs each new period.
• Reports and graphs can be printed, exported (to Excel), or published in batch mode.
• Annotations for any data point.

Publishing

• Complete Briefing Books and views can be published (web). 
• Marketing Dashboard Designer and Publisher.
• Selection of data cubes can be distributed (web) an accessed with MT Viewer.

Datamart access

• Concurrent access to multiple data marts.
• Support of multiple cubes for single data marts.

Supported Databases

• Oracle 10g OLAP.
• Oracle Sales Analyzer and Oracle Financial Analyzer databases.
• IRI database formats.
• GfK OSA formats.
• Nielsen databases.

System features

• On line context sensitive help.
• Authorization at data mart, view and dimension level.
• Performance optimization by fast OLAP MarketingTracker cache.
• Version maintenance.
• Client platforms: Windows 95, 98, NT, 2000, 2003.
• Server platforms: Windows NT, 2000, 2003, Unix.

 

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