Scanmar

Online Reporting Software

Online Reporting software for market research agencies and much more.

MarketingTracker software is becoming more and more popular as an Online Reporting Tool for marketing research agencies. Traditional market research software is not well equipped with online reporting functionality as you find in today's BI software. On the other hand most BI software cannot deal with the typical marketing research type of data and analysis. MarketingTracker combines these abilities as no other software in today's market.

GfK Consumer Panels, European market leader in marketing information based on consumer scanning data, uses the online reporting facilities of MarketingTracker to deliver marketing information to their customers over the web, in personalized briefing books and dashboards. GfK Retail Panels Benelux is using MarketingTracker as reporting tool for retail tracking studies in the entertainment market. Go to demo of GfK online dashboards.

                 

Besides GfK, other market research agencies "discovered" the online reporting abilities of the MarketingTracker. 

SYNOVATE Interview NSS, a well-established Dutch full service research agency is using MarketingTracker software as online reporting tool for a number of major consumer brand tracking studies.   

 

Foodstep, a Dutch research agency specialized in the foodservice domain is using MarketingTracker software as on line reporting and processing tool  for tracking studies.

 

BrainJuicer, The Quantitative MindReading Agency , carries out quantitative online research using patented award winning software to produce more insightful market research for large multinational companies, including 10 of the world's top 50 companies. For one of these multinationals, all the BrainJuicer research projects, conducted worldwide, are organized in a MarketingTracker data warehouse, providing web enabled access to advanced analytical dashboards and ad-hoc analysis. 

A subsidiary of a leading US-based market intelligence firm, MSI International. Focused on online communities from customized interactive portals to branded global communities starts working with MarketingTracker as on line reporting and dashboard software.

 

To deal with survey data in the MarketingTracker environment we developed the only tool in the world to load survey data into a so called OLAP cube database of MarketingTracker.  The Survey Data Modeler doesn't need more then SPSS kind of  skills.

Online reporting and more....

MarketingTracker is a generic marketing information analysis and reporting system it also brings marketing research companies a powerful platform to deliver multi source (and integrated) marketing data. Deliver real added value by combining survey data with AC Nielsen, IRI, GfK and sales or POS data. 

 

 

 

---