Scanmar

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Philips DAP (Domestic Appliances) EMEA will deploy Scanmar marketing software for key account category management. Key account POS data across Europe is organized and modeled in the powerful (Oracle OLAP) analytical multidimensional datamarts from MarketingTracker. The system provides crucial category and POS information with easy to use Briefing Books and executive intelligence with MarketingTracker Web Dashboards.