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Heineken International launches Heineken Brand Dashboard
In keeping with 'Taking Heineken to the next level' a global measurement system 'The Heineken Brand Dashboard' has been developed to improve brand performance worldwide. The HBD is a measurement and reporting system for all essential key performance indicators - Consumer, Sales, Marketing and Financial - of the Heineken Brand. The system is developed with Scanmar software suite MarketingTracker and MarketingTracker Dashboards. Scanmar consultants developed the Oracle Express based measurement database and worldwide data loading and processing software system (data from over 165 countries). Technical development started in July 2004 and completed in November 2004. Download Leaflet
Download Heineken Brand Dashboard paper.
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