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Chupa Chups Perfetti van Melle UK Ltd. is part of the integrated and diversified international Perfetti van Melle group, operating in the confectionery sector with a strong portfolio of international brands mainly in the chewing-gum, candies and lozenge segments.

Scanmar PlanCaster and MarketingTracker software is already used at the Benelux and USA oranization to support the sales and promotion driven sales forecasting, budgeting and analysis.