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Scanmar's MarketingTracker software has been selected by Millward Brown as one of their preferred online reporting and dashboard solutions after a pitch with a number of leading BI tools.
Millward Brown (member of WPP's Kantar group) is the largest international market research company specialising in brand tracking studies. With offices in 51 countries, Millward Brown is working with 70 of the top 100 global brands. Annually it carries out thousands of brand tracking studies, many of these in multiple countries, for many of the world's premier consumer products suppliers and leaders in the FMCG sector.
The analysis requirements, based around the brand tracking methodologies developed by Millward Brown, focus on the ability to present and analyse very large amounts of both survey and non-survey time-series data; requirements which are the central of the Scanmar solution.

DUTCH

Scanmar's MarketingTracker software is door Millward Brown geselecteerd als preferred online rapportage, analyse en dashboard oplossing na een uitgebreide pitch met een aantal leidende BI-leveranciers. Millward Brown (onderdeel van WPP's Kantar group) is het grootste internationale marktonderzoek bureau gespecialiseerd in ‘brand tracking' studies. Met kantoren in 51 landen werkt Millward Brown voor 70 van de top 100 merken in de wereld. Jaarlijks worden duizenden ‘brand tracking' studies uitgevoerd, waarvan veel in meerdere landen, voor veel van werelds grootste merkfabrikanten en grote spelers in de FMCG sector. De analytische requirements, voortkomend uit de door Millward Brown ontwikkelde ‘brand tracking' methoden die sterk leunen op presentatie en analyse van zeer grote volumes survey en non-survey time-serie data, zijn van nature de sterke kanten van de Scanmar oplossing.